EOI for Empanelment of NGOs/Start-ups/Civil Society Organisations as Partner Organisation for Social Health Initiatives | HLL Lifecare Limited 

Quick Glance: Key Tender Information

Detailed Summary of the EOI

1. Background and Introduction

HLL Lifecare Limited (HLL) is a Government of India Enterprise under the Ministry of Health and Family Welfare. It manufactures and markets a wide portfolio of healthcare, pharmaceutical, contraceptive, nutrition, and hygiene products. With over six decades of experience, HLL is one of India’s leading social marketing organisations in contraceptives, with a market share of over 70% in rural and semi-urban markets. Its brands reach many countries globally.

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Social Health Initiatives (SHI) Division: HLL has launched a new vertical called Social Health Initiatives (SHI) with the objective of establishing grassroots-level micro health enterprises in collaboration with NGOs, Self Help Groups (SHGs), Community-Based Organisations (CBOs), social startups, and other relevant partners. Through a dedicated online entrepreneurship platform managed by HLL, individuals from identified target groups can register, get onboarded, and undertake entrepreneurial activities with appropriate training, product access, digital support, and handholding.

2. Purpose and Objective of the EOI

HLL’s SHI Division invites sealed applications (online only) from eligible NGOs, Social Startups, and other Civil Society Organisations for engagement as Partner Organisations for developing entrepreneur networks in the health sector, with a special focus on women.

Target Groups for Entrepreneurship:

1. Women, especially those without regular income or employment
2. Persons with disabilities, seeking flexible income-generation opportunities
3. Students, seeking flexible part-time entrepreneurship opportunities
4. Senior citizens seeking flexible income-generation opportunities

Programme Objectives:

• Inclusive Health Entrepreneurship for Sustainable Livelihoods: Create flexible, low-barrier livelihood opportunities in the health sector for individuals without stable income, particularly women, senior citizens, physically challenged, and students.
• Nutrition and Sanitation: Improve last-mile access to affordable nutrition and women’s personal hygiene products.
• Health Care Services: Enable women to become health service providers addressing unmet healthcare needs.
• Environment Sustainability: Promote environment-friendly menstrual hygiene solutions.
• Emergency Health Workforce: Leverage entrepreneur networks as a ready field workforce for health-related activities.

3. Important Dates

Note: If any of the above dates is declared a holiday/closed day for the purchasing organisation, the tenders will be sold/received/opened on the next working day at the appointed time. The last date for seeking clarifications is 7 days prior to the scheduled date of opening. Clarifications should be sent to: shi.lifecarehll@gmail.com

4. Scope of Work for Partner Organisations

The scope/roles and responsibilities of Partner Organisations are as follows:

(a) Mobilisation and Onboarding of Entrepreneurs:

• Identify, mobilise, and onboard women, youth, senior citizens, and physically challenged people interested in establishing micro-enterprises in the health, hygiene, and nutrition sector.
• Work with support of local NGOs, CSOs, and CBOs.
• Conduct community-level mobilisation and orientation on the proposed entrepreneurship model.

(b) Project Monitoring:

• Monitor monthly earnings and net income of each entrepreneur to assess livelihood benefits and provide necessary handholding.
• Monitor customer acquisition and retention, including new and repeat customers.
• Track entrepreneur-wise performance monthly (sales, orders, customer reach, product mix, active working days).
• Identify low-performing entrepreneurs and provide targeted mentoring and corrective support.

(c) Entrepreneurship Training and Capacity Building:

• Facilitate entrepreneurship and product training programmes for selected women entrepreneurs.
• Coordinate training and participate as resource persons.
• Ensure entrepreneurs are oriented on product knowledge, sales, customer engagement, order management, and basic business practices.

(d) Continuous Mentoring and Handholding Support:

• Provide continuous mentoring, handholding, and guidance to district and sub-district level partners throughout the programme period.
• Conduct periodic field visits and review interactions to assess progress, identify gaps, and provide timely corrective support.

5. Eligibility Criteria

Relaxation for Start-ups: Start-ups recognised by DPIIT/MSE as per MSED Act may be exempted from the prescribed minimum experience and/or annual turnover criteria, subject to fulfilment of all other eligibility conditions and submission of valid DPIIT recognition and supporting documents. HLL reserves the right to assess technical and financial capability of such start-ups.

For MSME-registered bidders: Proof of registration in the line of work and monetary limit shall be attached.

Note on Discrepancy: The eligibility criteria in Section D mentions ₹2.00 Cr average annual turnover, while Section F (Documents Required) mentions ₹5.00 Cr. Bidders should clarify this discrepancy with the Tender Inviting Authority.

6. Conflict of Interest

Selected organisations shall not engage in activities that conflict with the interest of HLL Lifecare Limited under the assignment and shall not engage in any contract that would be in conflict of interest with their current obligations.

7. Documents Required

• Self-attested copy of Certificate of Incorporation/Registration
• Copy of PAN Card
• Copy of GST Registration Certificate (if any)
• Startup registration (if any)
• Documents supporting implemented projects (Minimum three MoUs/Agreements/Performance certificates)
• Documentary proof of average annual turnover for last three years (2023-24, 2024-25 & 2025-26) certified by a Chartered Accountant
• Documentary proof of minimum 5000 women having direct connect with the organization or through consortium of NGOs
• CVs of key team members
• Three years’ annual report
• Signed copy of EOI document (all pages)
• Duly filled, signed, and sealed all Annexures

Certificates to be furnished on organisation’s letterhead:

• No conviction by a court of law or indictment/adverse order by a regulatory authority for any offence
• No investigation pending against the organisation or its CEO/Directors/Managers
• No conflict of interest exists as on date; future conflicts will be intimated to HLL

Two-page write-up: Outlining the plan for executing the project and strengths in implementing the initiative in the area of operation. Must specify selected states and number of entrepreneurs proposed to onboard in the next one-year period.

8. Mode of Submission

• The EOI document must be submitted online at the CPP Portal: https://etenders.gov.in/eprocure/app by the specified date and time.
• EOI submitted in any other mode shall not be accepted.
• Late applications shall not be considered.
• The EOI document may be downloaded from HLL’s website: www.lifecarehll.com

9. Evaluation Criteria

Eligible EOIs shall be evaluated by a Technical Evaluation Committee for a maximum Technical Score (T) of 100 marks. Bidders scoring less than the minimum qualifying score of 70 marks shall be technically disqualified and not considered for further process.

Detailed Evaluation Matrix:

Start-up eligibility/exemption: Where applicable, based on relevant capability and potential to deliver the programme despite limited years of experience and financial turnover.

10. Terms and Conditions

Standard of Performance: The Partner shall perform services with due diligence, efficiency, and economy in accordance with generally accepted professional standards and practices. The Partner shall act as a faithful adviser to HLL and support and safeguard its legitimate interests.

Confidentiality: The Partner Organisation must not disclose, divulge, or make public any materials, processes, accounts, transactions, dealings, and information without prior written consent of HLL.

Termination: HLL has the right to terminate the Agreement at any time on giving one month’s notice without assigning any reason, or in circumstances where the Partner commits a material breach or becomes bankrupt.

Applicable Law: Governed by and interpreted in accordance with the laws of India.

Fairness and Good Faith: Parties undertake to act in good faith and adopt reasonable measures to ensure realisation of contract objectives.

Jurisdiction: All competent courts at Thiruvananthapuram shall have exclusive jurisdiction.

Restrictions under Rule 144(xi) of GFR 2017: Bidders from countries sharing a land border with India are eligible only if registered with Competent Authority as per order No. F.No.6/18/2019-PPD dated 23-July-2020. A self-declaration (Annexure 08) must be submitted.

Make in India Preference: Statutory exemptions as per relevant guidelines applicable for MSE Bidders. Preferences for Make in India products/services shall be applicable in line with Government Order No. P-45021/12/2017-PP (BE-II), 2017. Self-declaration to be submitted as per Annexure 09.

11. Online EOI Process

1. Downloading of EOI document: Available for free download on CPP Portal and HLL website.
2. Publishing of Corrigendum: All corrigenda shall be published on CPP Portal and HLL website only.
3. Bid submission: Bidders need to submit bids along with supporting documents online. No manual submission allowed.
4. Opening of Technical Bid and Bidder short-listing: Technical bids will be opened and evaluated as per eligibility and technical qualifications. All documents in support of technical qualifications must be submitted online. Failure to submit documents online will attract disqualification. All bidders meeting technical evaluation criteria will be selected. After selection, as and when requirement arises, HLL will call for rates/quotes from successful selected vendors.

12. Important Instructions for Bidders

• This is an e-tender. EOI must be submitted online at CPP Portal: https://etenders.gov.in/eprocure/app
• Bidders must possess a valid Digital Signature Certificate (DSC) of Class II or above for online submission.
• DSC must be registered on the e-procurement portal prior to bidding.
• Bidders are advised to regularly check the website for amendments/corrigenda.
• Conditional offers are liable for rejection.
• A firm/Bidder shall submit only one bid in the same bidding process. If a Bidder submits more than one bid, all bids will be disqualified.
• The Aggregator must indemnify HLL from any claims/penalties/statutory charges, liquidated damages, with legal expenses, etc.
• HLL reserves the right to reject any or all EOIs without assigning any reason.
• HLL reserves the right to verify claims made by Bidders and carry out capability assessment.
• Technical bids should not contain price information; otherwise, the bid will be rejected.
• Any false submissions/falsification of details will lead to disqualification.

13. Contact Information

Address for Communication and Place of Opening of Bids:
Vice President (Marketing)
HLL Lifecare Ltd.
HLL Bhavan, Poojappura
Thiruvananthapuram – 695012
Kerala, India
Tel: 0471 2775500, 0471 2358151 (EXTN – 505)
Email: shi.lifecarehll@gmail.com

CPP Portal Helpdesk (24×7):
Phone: 0120-4001 062, 0120-4001 002, 0120-4001 005, 0120-6277 787
(International Bidders: prefix +91)
Email: Technical – eproc@nic.in; Policy Related – cppp-doe@nic.in

14. List of Annexures to be Submitted

15. Key Takeaways for Interested Bidders

1. Eligibility: Registered NGOs/Startups/CSOs with minimum 3 years experience and ₹2 Cr average annual turnover (relaxation for DPIIT-recognised startups).
2. Network Requirement: Minimum 5000 women having direct connect with the organisation or through consortium of NGOs.
3. Focus Areas: Health entrepreneurship, nutrition, sanitation, women’s personal hygiene, healthcare services, environment sustainability, and emergency health workforce.
4. Target Beneficiaries: Women, persons with disabilities, students, and senior citizens.
5. Submission: Online only via CPP Portal by 07.10.2026.
6. Evaluation: Technical score of 100 marks; minimum qualifying score of 70 marks.
7. Empanelment: This is an EOI for empanelment, not a direct contract. After selection, HLL will call for rates/quotes as and when requirements arise.
8. Startup Relaxation: DPIIT-recognised startups may be exempted from minimum experience and turnover criteria.

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