Selection of Agencies to Conduct Information, Education and Communication (IEC) activities in 309 ULBs under Swachh Bharat Mission (Urban) 2.0

For-Tender-Guidance-Support-2026

Detailed Summary of RFP for IEC Activities under SBM (Urban) 2.0 in Rajasthan


Key Information at a Glance

ParticularDetails
1. StateRajasthan
2. Issuing AuthorityState Mission Director, Swachh Bharat Mission (Urban) 2.0, Directorate of Local Bodies, Rajasthan, Jaipur
3. Title of Tender/RFPSelection of Agencies to Conduct Information, Education and Communication (IEC) activities in 309 ULBs under Swachh Bharat Mission (Urban) 2.0
4. Estimated Project Cost₹34 Crore
5. Tender Fee₹5,000 (Non-refundable) + RISL Processing Fee ₹2,500
6. EMD/Bid Security2% of estimated cost (approx. ₹68 Lakhs) – Refundable
7. Last Date for Submission17th July 2026
8. Time of Submission15:00 Hours
9. Mode of SubmissionOnline only through e-procurement portal (http://sppp.rajasthan.gov.in or http://eproc.rajasthan.gov.in)
10. Download Tender/EOIAvailable at: http://sppp.rajasthan.gov.in / http://eproc.rajasthan.gov.in
OR
VIEW EOI FROM HERE

1. Overview & Background

The Government of Rajasthan, through the Directorate of Local Bodies (DLB), has issued this Request for Proposal (RFP) for the Selection of Agencies to conduct Information, Education and Communication (IEC) activities across 309 Urban Local Bodies (ULBs) in Rajasthan under the Swachh Bharat Mission (Urban) 2.0.

SBM-U 2.0 is a flagship program of the Government of India (2021-2027) focusing on:

  • Sustainable urban sanitation
  • Scientific management of municipal solid waste
  • Long-term behavioral change
  • ODF++ sustainability
  • Garbage Free City star ratings
  • 100% waste processing
  • Effective used water management

2. Key Dates & Timeline

EventDate/Time
RFP Availability Date17th June 2026
Last date for pre-bid queries (via email)29th June 2026, 15:00 hours
Pre-bid Meeting29th June 2026, 15:00 hours at Conference Hall, DLB, Jaipur
Last date for online bid submission17th July 2026, 15:00 hours
Technical Bid Opening17th July 2026, 16:00 hours
Financial Bid OpeningShall be intimated to technically qualified bidders
Bid Validity Period180 days from bid opening date

3. Scope of Work

3.1 Main IEC Components

The selected agency will be responsible for implementing the following activities across 309 ULBs:

S.No.ComponentCoverage/Scope
1Door-to-Door Behavior Change Communication10 Nigams + 47 Nagar Parishads
2Citizen Feedback MobilizationAll 309 ULBs
3Radio + Local TV (Survekshan)AIR 7 stations + TV
4Digital Media + Micro-Influencer Programme41 Districts × 2 Influencers
5Bulk MessagingAll 309 ULBs (1.5–2 Cr numbers)
6Swachh Talks Webinars (12 sessions)All 309 ULB CMOs/EOs — Monthly
7Swachh Vidyarthi Doot — School AmbassadorsGovt. schools in urban areas
8Swachh Ward Recognition (Claim-Based)60–70 wards
9Wall Painting CampaignAll 309 ULBs
10Hoardings and BannersHigh-footfall areas, state-wide

3.2 Key Deliverables Include:

  • Source segregation awareness through D2D campaigns
  • Swachh Survekshan 2025-26 support (35% weightage on Citizen Feedback)
  • ODF++, Water+, and GFC Star Rating certification support
  • School ambassador programs
  • Social media and digital influencer campaigns
  • IEC material development (print, audio, visual, outdoor media)
  • Street plays, folk arts, competitions (essay, painting, quizzes)
  • Pre and post impact assessment of campaigns
  • Grievance redressal and citizen feedback system establishment

3.3 Manpower Requirements

RoleEducational QualificationExperienceQuantity
Project HeadMaster’s in Management/Business/Public Policy/Environment7-10 years1
Operations HeadMaster’s in Management/Business/Public Policy/Environment5-7 years1
IEC Content Development HeadMaster’s in HR/Communication/Environment5-7 years1
Capacity Building & Training HeadMaster’s in HR/Environment5-7 years1
Social Media ManagerBachelor’s in any stream2-3 years1
Training ExpertBachelor’s in Business/HR/Marketing/Communication2-3 years1

4. Eligibility & Pre-Qualification Criteria

S.No.CriteriaRequirement
1Legal EntityIndian legal entity (Company/Partnership/NGO/Society/LLP)
2Consortium/JVAllowed
3RegistrationValid PAN, GST, TAN, EPFO, ESIC registrations
4Similar Work Experience (Last 3 years: 2022-23, 2023-24, 2024-25)One completed work ≥ ₹12 Cr OR Two works ≥ ₹7 Cr each OR Three works ≥ ₹5 Cr each
5Average Annual TurnoverMinimum ₹17 Cr (average of last 3 FYs)
6JV Partner TurnoverCombined ≥ ₹17 Cr; Each partner ≥ ₹5 Cr individually
7Net WorthPositive net worth as per audited balance sheet (FY 2024-25)
8BlacklistingNot blacklisted/debarred by any Government/PSU/Bank
9LitigationNo pending litigation against the bidder
10NPA StatusNot a Non-Performing Asset in any Bank/FI
11Liquid AssetsSufficient liquid assets/credit facilities (Banker’s/CA certificate)
12Startup ExemptionStartups registered with DIPP are exempted from prior experience criteria and EMD

5. Evaluation Process (QCBS Method)

5.1 Technical Evaluation – 100 Marks

ParameterMax Marks
I. Average Annual Turnover20
– Above ₹25 Crore: 20 marks
– ₹17–25 Crore: 15 marks
– Up to ₹17 Crore: 10 marks
II. Specific Experience in ULBs (Last 3 years)15
– IEC/SWM/Sanitation/Health Awareness (5+ projects): 10 marks
– Swachh Survekshan Experience: 5 marks
III. IEC/SBM Experience with ULBs15
– More than 5 ULBs: 15 marks
– 3-5 ULBs: 10 marks
– 1-2 ULBs: 5 marks
IV. CVs of Experts20
– Project Head: 5 marks
– Operations Head: 3 marks
– IEC Content Head: 3 marks
– Capacity Building Head: 3 marks
– Social Media Manager: 3 marks
– Training Expert: 3 marks
V. National/International Awards5
VI. Work with International Organizations5
VII. Presentation & Work Plan20
TOTAL100
  • Minimum qualifying marks: 70/100
  • Technical Weightage: 70%
  • Financial Weightage: 30%

5.2 Financial Evaluation

  • Formula: Sf = 100 × (Fm/F) where Fm = lowest price, F = price of proposal
  • Composite Score (CS) = (Technical Score × 0.7) + (Financial Score × 0.3)
  • Contract awarded to bidder with highest composite score

6. Financial Details

ParticularDetails
Estimated Project Cost₹34 Crore
Tender Fee₹5,000 (Non-refundable)
RISL Processing Fee₹2,500
EMD/Bid Security2% of estimated cost (~₹68 Lakhs)
Performance Bank Guarantee5% of awarded contract value
PBG Validity90 days beyond project completion

Payment Terms:

  • 80% of contract value paid monthly based on activities performed
  • 10% released after submission of verified quarterly reports
  • 10% released after annual report with visible impact documentation

7. Key Terms & Conditions

7.1 Contract Period

  • 12 months (extendable for another 12 months based on performance)

7.2 Bid Security/EMD

  • DD/Bank Guarantee in favor of “Director Local Bodies, Raj, Jaipur”
  • Original to be submitted at DLB office by 17th July 2026, 15:00 hours
  • Exemption for Startups (DIPP recognized)

7.3 Performance Security

  • 5% of LOA amount
  • To be submitted within 15 working days of LOA issuance
  • Forms accepted: Bank Guarantee, FDR, eGRAS, Insurance Surety Bonds

7.4 Penalties for Non-Compliance

  • 0.5% per week from PBG for delayed team deployment
  • 0.5% per week for non-achievement of feedback targets, non-delivery of wall paintings/hoardings, poor creative quality (capped at 10% of total contract value)

7.5 Force Majeure

  • Covers: war, terrorism, natural catastrophes, epidemics, government restrictions
  • Notice required within 7 days of occurrence

8. Important Notes

  1. MSME Exemption available as per financial rules
  2. Startup Enterprises exempted from prior experience and EMD (subject to DIPP recognition)
  3. Rajasthan Transparency in Public Procurement Act 2012 & Rules 2013 applicable
  4. Dispute Redressal:
    • First Appellate Authority: Director and Special Secretary, LSGD, Jaipur
    • Second Appellate Authority: Secretary, LSGD, Jaipur
    • Arbitration Act not applicable for disputes
  5. Bid Rate: Basic rates valid for entire project duration including all taxes and GST
  6. Payment: Based on actual quantity executed multiplied by agreed rates
  7. Jurisdiction: Courts at Jaipur, Rajasthan only

9. Required Documents for Submission

Technical Bid Documents:

  1. Pre-qualification cover letter
  2. Certificate of Incorporation/Registration
  3. Tender fee & RISL fee payment proof
  4. EMD/Bid Security (DD/BG)
  5. PAN, GST, TAN, EPFO, ESIC certificates
  6. Work order copies with completion certificates (similar works)
  7. Audited Annual Accounts (FY 2022-23, 2023-24, 2024-25)
  8. CA certificate for turnover and net worth
  9. ITR copies (last 3 years)
  10. Self-declaration for not being blacklisted
  11. Self-declaration for no pending litigation
  12. Self-declaration for not being NPA
  13. Banker’s/CA certificate for liquid assets
  14. Power of Attorney
  15. CVs of key personnel
  16. Technical proposal with work plan and methodology

Financial Bid:

  • Online BOQ submission (as per e-tendering portal format)

10. Contact Information

ParticularDetails
Procuring EntityChief Engineer (SBM), Directorate of Local Bodies, Rajasthan
AddressG-3 Rajmahal Residency, Near Civil Lines Railway Crossing, Jaipur-302007
Telephone0141-2222403
Fax0141-2222403
EmailSMDSBMU@RAJASTHAN.GOV.IN
Websitehttp://sppp.rajasthan.gov.in / http://eproc.rajasthan.gov.in

11. Key Takeaways for Bidders

✅ Large-scale project covering 309 ULBs with ₹34 Crore estimated value
✅ QCBS evaluation (70% Technical + 30% Financial)
✅ Minimum 70 marks required in technical evaluation to qualify
✅ Experience requirement: Completion of similar projects worth ₹12 Cr (single) or ₹7 Cr (two) or ₹5 Cr (three)
✅ Financial criteria: Minimum annual turnover of ₹17 Cr
✅ Consortium/JV allowed but each partner needs ₹5 Cr turnover
✅ Startups eligible for exemption from experience criteria and EMD
✅ Stringent monitoring with monthly KPI-based reporting
✅ Penalty provisions for non-compliance (0.5% per week)
✅ Key deadline: 17th July 2026, 15:00 hours

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